Microsoft and NVIDIA opened applications on 3 November for Frontier Launchpad, a programme intended to help established software companies turn artificial-intelligence products into a more sustainable business. It targets firms in the UK and Ireland, with the first group due to start in early 2027.
The offer combines technical advice with help reaching customers. Participants will work with cloud architects, AI specialists and marketplace advisers, while NVIDIA contributes expertise and training through its Inception programme and Deep Learning Institute.
Two pathways will focus on AI platforms and software built around AI, and on financial services and financial technology. Applicants must already have a software product available to customers and a clear intention to develop AI capabilities and expand their business.
The commercial element includes preparing products for Microsoft Marketplace and exploring joint sales opportunities with Microsoft. That can give a smaller software provider access to an established distribution network, although participation does not guarantee sales, investment or commercial success.
Applications close on 27 November and places are limited. Selection will consider growth potential, practical AI plans and commitment to developing software. The announcement is a support programme for eligible businesses, not a new investment fund or a general grant scheme open to companies in every country.
