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Apple updates the Mac. AI is the pitch.

The M6 reaches the 14-inch MacBook Pro and iMac. Pre-orders open on 28 October, with sales starting on 6 November.

Two people using the new MacBook Pro outdoors. Apple launch photography, 27 October 2026. Manufacturer-supplied product image.
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Apple has brought its M6 chip to the 14-inch MacBook Pro and iMac, using the 27 October announcements to put local AI processing at the centre of its computer range. Both models open for pre-orders on 28 October and become available on 6 November in the announced markets.

The 14-inch MacBook Pro combines a 12-core CPU and 12-core GPU with 16GB of starting unified memory, configurable up to 32GB. It adds Wi-Fi 7 and Bluetooth 6 and retains the Liquid Retina XDR display. The announced US starting price is $1,999; that is not a confirmed Bulgarian retail price.

Apple promises up to 30% faster graphics and up to 25% faster AI workloads compared with M5 in its selected tests. Battery life is advertised at up to 24 hours. These are manufacturer measurements and depend on the workload and configuration, rather than guarantees for every application.

The iMac keeps a 24-inch 4.5K display and seven colour options, while gaining M6, faster connectivity and storage improvements. Its desktop format targets homes, creators and small businesses that want an integrated machine rather than a separate tower and monitor.

The announcements show how AI has become part of the argument for replacing a computer. Running models locally can reduce the need to send every task to a remote server, but memory capacity, software support and the actual job remain decisive. Buyers should also separate hardware availability from software promises: Siri AI is described as a beta feature in macOS 27.2, and language and regional restrictions apply. Bulgarian is not in the published supported-language list.